Co-founder
Meet Liz
I spent years buying size large tops to fit my cup size, only to end up with a band that would swim up on me and a bikini that never quite looked the way it should. Then, when I looked for swimwear online, I was faced with the inevitable dilemma of picking a cute set or choosing the bottom coverage I actually wanted. I kept thinking: why don’t swim companies offer more variation?
The answer became NERA.
The idea was realized in my third year of university, when my field hockey team became my first—and very honest—focus group. Not one of them had a swim brand they loved. I knew it was time for a brand re-engineering for women who deserve better pieces, full stop.
We built NERA so women can look in the mirror and think, “I look fucking amazing,” and never have to wish certain things were different about themselves or their swimwear. You deserve a bikini that holds you up and lasts a lifetime, not one you have to hold together.
@elizabeth.assimes
